Case Studies

The Epicenter: Women’s Global Sports Summit

  • Positioning Portland as the global epicenter of women’s sports

    When RAJ Sports launched The Epicenter: Women’s Global Sports Summit, the goal was bigger than an event, it was to cement Portland’s place as the world capital of women’s sports. Over four days, leaders from the WNBA, NWSL, Nike, and beyond converged for a first-of-its-kind platform blending competition, innovation, and community.

  • Monroe Media House built a three-phase communications strategy—Position. Propel. Sustain.

    • Position: Developed the brand narrative around women’s sports as a global growth movement, led from Portland.

    • Propel: Executed multi-channel outreach through earned media, influencer partnerships, and content creation during event week.

    • Sustain: Extended post-event visibility through follow-up pitching, long-tail coverage, and digital storytelling that kept the conversation active.

  • The campaign positioned The Epicenter as both a launchpad for Portland’s women’s sports identity and a blueprint for how storytelling can shape a movement. It solidified The Epicenter as a defining platform in women’s sports and Portland’s leadership on the national stage.

    • 485 total media mentions

    • 759M total reach

    •  $7.01M earned media value

    • Coverage in Forbes, Adweek, and Portland broadcast + digital outlets

    • 20+ influencers with 1.5M+ combined reach

Parallel Wine Bar Opening

  • When Parallel Wine Bar opened its doors in August 2024, the goal was simple: introduce a new neighborhood space with a “wine-first” menu approach and transform it into one of Portland’s most talked-about restaurants. Monroe Media House led the PR and influencer strategy from launch through the first year of operation, turning a local opening into a citywide conversation.

  • Though the team behind Parallel was well-connected within Portland’s restaurant and wine community, the concept itself was brand new—and the challenge was translating insider credibility into broad consumer awareness. We needed to articulate what a “wine-first” dining experience truly meant, distinguish Parallel from a crowded restaurant scene, and generate early press and social buzz that reflected the caliber of its team and vision.

  • Monroe Media House developed an integrated PR, influencer, and neighborhood marketing strategy to build momentum from launch through the first year.

    • Launch Strategy: Developed press materials, pitched local and national outlets, and staffed interviews with Eater Portland, Portland Monthly,  KOIN-TV, KATU-TV, SevenFifty Daily,

    • Community Storytelling: Framed the “wine-first” approach as a defining concept, leading to thoughtful coverage across food, culture, and wine publications.

    • Influencer Engagement: Coordinated visits with more than 20 Portland-based food and lifestyle influencers, generating organic social content that boosted visibility and follower growth.

    • Local Marketing: Created direct-to-door marketing materials targeting the surrounding neighborhood to drive early awareness and reservations.

    • Sustained Visibility: Maintained ongoing outreach around new dishes, events, and awards, reinforcing continued buzz across press and social.